The Olympic Club

Located within Palazzo Giureconsulti, one of the most emblematic landmarks of historic Milan, Park curated The Olympic Club as commissioned by On Location, the official hospitality provider of the Milano Cortina 2026 Winter Olympic Games. The project, with graphic design by The Branding Letters, realised an interior architecture project that interprets hospitality as a space for connection, representation, and contemporary storytelling: the Club takes shape as an exclusive yet welcoming environment, capable of hosting an international community while remaining deeply rooted in the Milanese context. The project is housed within a building designed by Vincenzo Seregni and inaugurated in 1654, establishing a measured and conscious dialogue with its architecture. Park chose not to overlay history, but to inhabit it temporarily, through a reversible spatial system that protects and enhances the existing structure. This gave rise to the concept of the “box within a box”: a modular, freestanding, fully disassemblable wall system made from recycled MDF and designed according to circular design principles. An architectural device that defines new spaces without ever obscuring frescoes, mouldings, or original proportions. Spread over three levels, the Olympic Club offers a progressive experience, where hospitality takes on different forms. The first floor welcomes and introduces: the Reception Hall and Bar Colonne become informal gathering spaces, with the bar taking a central, almost urban role, activating the space and fostering social interaction. Custom furnishings, attention to acoustic and visual comfort, and views towards the loggia on Via dei Mercanti bring the palace’s monumental staircase down to a more intimate, shared scale. The historic staircase is transformed into a narrative element through a vertical installation inspired by Trajan’s Column, guiding the eye and movement while creating a visual story that connects the Club’s various levels. On the second floor, the Galleria restaurant and private suites express a denser, more tactile Milanese character, with references to athletic gestures, works of art, and an atmosphere of refined privacy. Here is also the Executive Area – Spazio Donzelli, where Park reinterprets the theme of representation through a language that blends the rigour of historic offices with contemporary workplace principles. The top floor houses the Sala Torre, conceived as a space for decompression and shared viewing, and the Sala Terrazzo, a flexible area for events and institutional meetings, extended outdoors through a terrace designed with respect for the historic architecture. Throughout the project, the selection of Made-in-Italy furnishings, often sourced from rental solutions, reinforces a conscious approach to sustainability, understood not as a symbolic gesture but as a design methodology. With the Olympic Club, Park delivers an intervention that goes beyond the realm of temporary installation to establish itself as experiential architecture, capable of uniting memory and present, uniqueness and collective dimension.