Luxottica Digital Factory

From energy to technology through architectural quality and experimentation

Milan is enhanced by a new intervention of industrial architectural restoration aimed at accommodating the Digital Factory of Luxottica, a world leader in the eyewear market. Thanks to Park Associati's retrofitting intervention, in collaboration with storagemilano, the complex becomes an open and flexible container where history, change and creativity find the ideal convergence ground.

Paying the greatest attention to quality, using technologically innovative materials and seeking cutting-edge architectural solutions are the Digital Factory project’s focal points that take inspiration from Luxottica's identity principles, while paying attention to the peculiar elements of the place and respecting the social fabric of the neighbourhood hosting the new structure. 

Park Associati's project reinterprets the existing industrial building - formerly occupied by General Electric - by maintaining its main volumes and, above all, its character, with contemporary top quality additions both to the façade and inside.

The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters, while preserving the excellent reinforced concrete truss design and enhancing the façade's vertical shape.

The casing is the result of technological and structural research aimed at lending the building the greatest transparency and indoor brightness. The daring and startling façade overlooking Via Tortona consists of a full-height glazed structure with vertical metal blades that bring to mind the sheds.

 Transparency is reflected onto the internal spaces that are completely reinterpreted to accommodate the new functions: the showroom and some commercial spaces on the ground floor, and the Digital Lab - a high-tech innovation centre - on the first floor.

Designed by storagemilano in collaboration with Park Associati, the interiors are bright and comfortable and benefit from green leisure and informal meeting areas - the internal garden on the ground floor and the green patios on the first floor.

 The intervention follows a LEED quality and sustainability protocol, and is estimated to be awarded the "GOLD" class. The Digital Factory helps revitalize an area of the city that from suburban environment has been turned into a vital area, which is thus returned to the urban and social fabric.

Landscape project: Marco Bay

Interior Design: Storage Milano with the collaboration of Team Architecture and Store Design Essilor Luxottica

  • Info
    • Location
    • Client
      Luxottica Group
    • Status
    • Year
    • Area
      9000 m²
    • Energy certifications
      LEED Gold
    • Design team
      Filippo Pagliani, Michele Rossi Lorenzo Merloni (Project Director) Alessandro Bentivegna, Simone Caimi, Sofia Dalmasso, Valeria Donini, Luna Pavanello, Luca Pazzaglia, Ismail Seleit, Cristina Tudela Molino, Michele Versaci, Marco Vitalini Mario Frusca (Visualizations)
  • Awards
    • Architecture MasterPrize Award 2023
    • The International Architecture Awards / The Chicago Athenaeum
    • International Design Awards 2022/ Silver Prize
    • CIBSE SFE - Facade Design and Engineering Awards 2023
    • IDA (International Design Awards) - Silver Prize in the ‘Renovation’ category
    • Archilovers Best Project 2022
    • The Plan Award - Winning project in the ‘Renovation’ category
    • IDA Awards - Silver Prize in the 'Renovation' category
  • Publications

Original building

Photo by: Andrea Martiradonna, Mario Frusca, Lorenzo Zandri, Nicola Colella
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