Luxottica Digital Factory

/ From energy to technology through architectural quality and experimentation

Paying the greatest attention to quality, using technologically innovative materials and seeking cutting-edge architectural solutions are the Digital Factory project’s focal points. A retrofitting intervention that reinterprets the existing industrial building with contemporary top quality additions both to the façade and inside.

The building, formerly occupied by General Electric, in the via Tortona in Milan, is re-designed, becoming an open and flexible container where history, change and creativity find the ideal convergence ground.

The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters, while preserving the excellent reinforced concrete truss design and enhancing the façade's vertical shape.

The casing is the result of technological and structural research aimed at lending the building the greatest transparency and indoor brightness. The daring and startling façade overlooking Via Tortona consists of a full-height glazed structure with vertical metal blades that bring to mind the sheds.

Transparency is reflected onto the internal spaces that are completely reinterpreted to accommodate the new functions: the showroom and some commercial spaces on the ground floor, and the Digital Lab - a high-tech innovation centre for eyewear - on the first floor.

Designed by Park Associati in collaboration with Storage Associati, the interiors are bright and comfortable and benefit from green leisure and informal meeting areas - the internal garden on the ground floor and the green patios on the first floor.

The Digital Factory helps revitalize an area of the city that from suburban environment is being turned into a vital area, returned to the urban and social fabric.

  • Info
    • Location
      Milan
    • Client
      Luxottica Group
    • Year
      2017
    • Area
      8000
    • Energy certifications
      LEED Gold
    • Design team
      Filippo Pagliani, Michele Rossi Lorenzo Merloni (Project Director) Alessandro Bentivegna, Simone Caimi, Sofia Dalmasso, Valeria Donini, Luna Pavanello, Luca Pazzaglia, Ismail Seleit, Cristina Tudela Molino, Michele Versaci, Marco Vitalini Mario Frusca (Visualizations)
  • Pubblications
  • Datasheet

Original building

Photo by: Mario Frusca
Related projects
Luxottica Headquarters
Milan - In Progress
Engie Headquarters
Milan - 2018
Enel Headquarters
Rome - 2018