/ Our goal is to give shape to a vision, by interpreting and synthesising the variables that are an integral part of projects. At Park Associati, design is an open process that feeds on dialogue and combines analysis and intuition.

Principles

Park Associati's approach to architecture is analytical, pragmatic and tailored, strong in tradition and at the same time capable of generating new linguistic codes through a process that combines listening, intuition and experimentation.

While listening to the concrete elements dictated by regulations and budget constraints, climatic or environmental conditions, attention is also paid to the intangible and concealed dimensions: the clients' identity values, the users' wishes and requirements, the urban, social, and political context.

Intuition brings quality and value to projects and, accompanied by the analytical process, enables the contexts’ complexity to be deciphered through the implementation of original solutions.

Typological, formal and language experimentation, the cooperation with other disciplines, in short research, are at the heart of Park Associati's thinking, which takes shape in the Park Plus applied research unit, an internal design-supporting division dedicated to the study of technologies, materials and processes.

Architecture

Searching for a form that summarises a vision and gives consideration to the elements that add value to a project is at the heart of our work. Our approach to architecture is analytical, pragmatic and tailored, rooted in tradition yet capable of constantly generating new linguistic codes that shape our thinking.

Architectural projects

Interior

Interior design poses fascinating challenges, linked to the search for tailor-made solutions capable of expressing the highest quality. Whether it is a shop or a restaurant, a workspace or a home, our focus is on innovative materials and functionality. We experiment with increasingly hybrid environments, where wellbeing and the need for sociality are related to requirements of efficiency and flexibility.

Interior projects

Landscape

As with architecture, Park Associati’s approach to landscaping does not entail shapes and botanical choices characterised by a recurrent style but is instead fuelled by a quest aimed at discovering the identity, the personality and the unique features of each project. To achieve a project that is coherent in all its parts, architecture and landscape must be in constant dialogue, as this generates comparison and sharing of ideas. Aware of the unpredictable and constantly changing nature of the botanical world, we keep in constant touch with diverse nurseries specialised in various sectors to seek out botanical species that, while unusual, are nonetheless easy to grow and manage, with the aim of creating biodiversity, variety of forms and unexpected landscapes.

Park Plus

Park Plus is Park Associati's research unit that supports and stimulates project teams. By collecting opinions, experiences and points of view, this innovation tool provides fertile ground where new ideas can grow. This applied research investigates new construction technologies, materials and architectural character to the benefit of current and future projects.

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Park Materials

The Materioteca (materials library) is where research and sharing take shape within the practice. Materials are carriers of contents and their in-depth information brings quality to the project. At Park Associati we organise this know-how systematically, making it accessible to all members of the practice.

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Park Lab

Park Lab is a place of experimentation. Developing prototypes and models, the Park Associati laboratory is a space where research on materials and their potential is carried out daily. Park Lab is a melting pot of proposals and ideas that turns models into work tools and, thanks to innovative equipment and technologies, produces unique views of projects.

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Park Hub

Park Hub is a flexible space open to the city on the ground floor of the practice. Designed to host a range of activities, from exhibitions to talks, Park Hub allows us to learn from the outside, to receive new stimuli and at the same time contribute to the growth of the community. Welcoming the exciting mix of Milanese and international culture, this space offers an opportunity to meet and compare with other professional and artistic experiences.

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MDWC

Park Associati are launching the third edition of their call for applications for young designers offering Park Hub, the exhibition area within their Milan architectural studio.

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