Design technology

Design Technology at Park drives the integration of digital innovation into design processes, with the purpose of enhancing operational efficiency and amplifying creativity. Built around a team of specialists, it explores, develops, and implements advanced BIM and Computational Design workflows to support projects across the office.

APPROCH

Experimentation and collaboration are the two core principles driving Design Technology, whose main objective is to support project teams in achieving efficient, informed, and collaborative design outcomes. Leveraging its expertise in BIM and Computational Design, the group works alongside other departments to develop tailored digital tools and to implement innovative methodologies that enhance the design process across all project phases, from urban planning to product design.

Alongside its regular activities, it carries out applied research to identify opportunities for incorporating new workflows and digital tools into design operations, while also organising training sessions to disseminate knowledge within the practice, fostering a culture of digital innovation across teams.

BIM

From the early stages of the design process, Park approaches new projects by implementing the Building Information Modeling (BIM) methodology. This ensures efficient management and coordination of project data among all parties involved in the design process, facilitating communication and collaboration. At the core of this approach is the information model, which plays a pivotal role throughout all design phases by housing all relevant project data.

Design Technology plays a crucial role by providing daily support to project teams, ensuring adherence to quality standards and effective creation and management of information models. This ongoing assistance is key in streamlining workflows, addressing technical challenges, and ensuring alignment with project objectives.

Computational Design

The use of Computational Design tools applied to project workflows blends with Park’s ethos and design culture. The digital tools developed by the team are characterized by their innovative and technological capabilities, designed to facilitate collaborative and versatile use across design teams. Currently, these tools are being deployed for various use cases, including parametric modelling for design optioneering, workflow automation and software interoperability, as well as optimization of complex geometries and integrated environmental performance analysis.

Design Technology at Park also provides a safe space for exploring and experimenting with emerging digital technologies, including innovative solutions in XR, UI design, and generative AI.