News

Architettura e committenza industriale, Study Day organized by Stefano Poli, professor at Politecnico of Milan, November 22nd 2012, Palazzo Te, Mantova. Lecture : ‘Projects for today’s enterprise, speaker Filippo Pagliani.
The study day is organized around the theme of contemporary architectural design experiences for industry. The focus of Filippo Pagliani’s presentation is the Salewa Headquarters project.

International Schenographers 'Meeting, Corporate Schenography, Akademie der Künste, Stuttgart, November 17th-18th 2012. Lecture: Brand Architecture: The Cube by Electrolux - Salewa Headquarters', speaker Michele Rossi.
What is the relationship between architecture and schenography? And what are the useful scenographic elements in designing an architecture linked to a brand? Park Associati’s lecture deals with a story about the details that link the project to the representativeness of the brand.

Innesti, Matrioske & C, Low soil consumption architectural strategies, Workshop, Triennale of Milano, October 30th 2012. Lecture: 'The Cube by Electrolux’, speaker:Michele Rossi.
Economic crises force everyone to change perspective, thinking of progress in a different way and making more informed use of resources and technology. Even the world of architecture is forced to review the attitude towards urban issues of housing dispersion. The city seems then to regenerate itself, growing in on itself, favoring operations of densification and thinning, of transformation of existing artifacts, of reuse and conversion of infrastructures: urban strategies for a (almost) zero land consumption.