Our goal is to give shape to a vision, by interpreting and synthesising the variables that are an integral part of projects. At Park Associati, design is an open process that feeds on dialogue and combines analysis and intuition.

Park Associati base their design culture on the three values that represent their approach to design: listening, intuition and experimentation.

The architecture we believe in is based on the exchange of ideas, the passion for dialogue and the sharing of a common goal. By combining the concreteness of the increasingly crucial environmental, social and economic issues with the more intangible but equally important dimensions of clients, people and urban context, the practice created a method that allows each project, be it of architecture, interior design or landscape design, to be managed effectively. Through listening, we build a horizontal value system aimed at putting human beings at the centre of each project.

Method

Park Associati base their design culture on the three values that represent their approach to design: listening, intuition and experimentation.

The architecture we believe in is based on the exchange of ideas, the passion for dialogue and the sharing of a common goal. By combining the concreteness of the increasingly crucial environmental, social and economic issues with the more intangible but equally important dimensions of clients, people and urban context, the practice created a method that allows each project, be it of architecture, interior design or landscape design, to be managed effectively. Through listening, we build a horizontal value system aimed at putting human beings at the centre of each project.

Our approach to architecture is analytical, pragmatic and tailored, strong in tradition and, at the same time, capable of generating ever new linguistic codes. Intuition brings quality to any design intervention and, combined with the analytical process, it interprets the complexity generating original and valuable solutions. The vision required by our craft presents us with fascinating challenges related to the search for tailor-made timeless solutions capable of meeting today’s challenges while remaining open to tomorrow’s. Researching typologies, forms and languages has always been the mainstay of Park Associati’s thinking. Whether a building, a shop, a restaurant, a square or a space dedicated to work and the home, we always try to give an innovative interpretation of a project by experimenting with hybrid environments, where living comfort and the need for sociality are combined with the requirements of efficiency and flexibility. In a reality characterised by increasingly complex dynamics, we chose the tools of interdisciplinarity and innovation to develop our work – Park Associati is now a fully BIM practice, open to ‘contamination’ by computational design and capable of giving answers that are aligned with the new frontiers of design.

Architecture

Searching for a form that summarises a vision and gives consideration to the elements that add value to a project is at the heart of our work. Our approach to architecture is analytical, pragmatic and tailored, rooted in tradition yet capable of constantly generating new linguistic codes that shape our thinking.

Architectural projects

Interior

Interior design poses fascinating challenges, linked to the search for tailor-made solutions capable of expressing the highest quality. Whether it is a shop or a restaurant, a workspace or a home, our focus is on innovative materials and functionality. We experiment with increasingly hybrid environments, where wellbeing and the need for sociality are related to requirements of efficiency and flexibility.

Interior projects

Landscape

As with architecture, Park Associati’s approach to landscaping does not entail shapes and botanical choices characterised by a recurrent style but is instead fuelled by a quest aimed at discovering the identity, the personality and the unique features of each project. To achieve a project that is coherent in all its parts, architecture and landscape must be in constant dialogue, as this generates comparison and sharing of ideas. Aware of the unpredictable and constantly changing nature of the botanical world, we keep in constant touch with diverse nurseries specialised in various sectors to seek out botanical species that, while unusual, are nonetheless easy to grow and manage, with the aim of creating biodiversity, variety of forms and unexpected landscapes.

Park Plus

Park Plus is Park Associati's research unit that supports and stimulates project teams. By collecting opinions, experiences and points of view, this innovation tool provides fertile ground where new ideas can grow. This applied research investigates new construction technologies, materials and architectural character to the benefit of current and future projects.

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Park Materials

The Materioteca (materials library) is where research and sharing take shape within the practice. Materials are carriers of contents and their in-depth information brings quality to the project. At Park Associati we organise this know-how systematically, making it accessible to all members of the practice.

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Park Lab

Park Lab is a place of experimentation. Developing prototypes and models, the Park Associati laboratory is a space where research on materials and their potential is carried out daily. Park Lab is a melting pot of proposals and ideas that turns models into work tools and, thanks to innovative equipment and technologies, produces unique views of projects.

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