Brioni Boutiques

The interior design inspired from the great italian masters combines minimal and classic elegance with a contemporary taste

Milano, Roma, Frankfurt, München, Hamburg, Monaco, Berlin, Courchevel, Moscow, New York, Palm Beach, Dallas, Las Vegas, Houston, Hong Kong, Beijing, Tokyo, Singapore, Bangkok, Macau, Seul, Phom Penh, Doha, Jeddah, Santo Domingo, Johannesburg.

The international Store Concept of the italian fashion brand Brioni declines the classic masculine elegance of the brand taking inspiration from the great masters of Italian modern design as Franco Albini , Gio Ponti, Carlo Scarpa Carlo Mollino , combines formal elegance and modernity.

The walls and the floor are cladded in “cannucciato” wood panels joined with brass trims and incorporate alcoves that form the principal display elements, enhancing the classic taste of a brand that was born in the city of Rome, the heart of European classicism.

Their internal configuration and dimensions can be adapted to suit a variety of display requirements. The concept of exclusivity is further emphasized with the VIP room that features in the larger shops, customized with unique furnishings that relate to the location of the shop.

The twostorey boutique of Frankfurt, on a surface of 320 sqm, is the largest in Europe after the one in Milano. Ground and first floor are connected by a stair, real architectural element characterizing this store. Breaking the geometric linearity of the space, the stair grows developing itself around acute angle between the ramps.

The space on the ground floor, double height, houses the rooms dedicated to accessories and leather accessories as well as the leisure. Upstairs, the rooms are dedicated to footwear, formalwear and taylormade and to the VIP Room area.

  • Info
    • Location
    • Client
    • Status
    • Year
    • Area
      Various dimensions
    • Design team
      Filippo Pagliani, Michele Rossi Andros Atzeni, Alexia Caccavella, Alice Cuteri, Andrea Dalpasso, Guido Gazzaniga, Giacomo Geroldi, Irene Nocerino, Leonardo Porciani, Chiara Pretara, Elisa Taddei, Davide Viganò Marinella Ferrari (Graphics) Fabio Calciati (Visualizations)
  • Awards
    • The Plan Award - Honorable Mention in the 'Retail' category'
    • IDA Awards - Silver Prize in the 'Other Design' category
  • Publications
  • Monograph

Photo by: Andrea Martiradonna
Related projects
Flagshipstore Brioni
Milan - 2014
Hermès Boutique
Milan - 2020