Stage - a conversation with IAMMI

Is an image beautiful because it is pleasing, or because it is necessary? IAMMI explores a form of design that arises from meaning rather than surface: from the concept as a narrative engine to the construction of images that tell stories, blending artificial intelligence and craftsmanship, and cross-pollinating ancient and experimental techniques. A talk about storytelling and identity, about the risk of homogenization and the search for an authentic language. An invitation to slow down and go deeper in order to rediscover a conscious creative freedom, recognizing the cultural responsibility of design in an increasingly, paradoxically, uniform world.

Founded in 2020 by designer Nicolau dos Santos and art director Stephanie Blanchard, IAMMI lives at the intersection of classic and contemporary. “Where timeless ideas find their home” is not just a motto: it reflects an approach that values coherence, durability, and purpose, far from fleeting trends. IAMMI operates across product, spatial design and art direction, all permeated by the same visual and material language. The studio balances thought and matter, intuition and discipline, research and practice, where design is authored yet tangible, inviting a reevaluation of traditional notions through subversion and emotional depth.