This evolution has given rise to new typologies — serviced apartments, co-living, student housing — that combine temporary living with dedicated services, as well as hybrid models such as bleisure, which redefine the relationship between work, leisure, and social interaction. In all these contexts, design must respond to new lifestyles, new business models, and new spatial concepts. This calls for an expansion of boundaries and the ability to imagine new spatial configurations that evolve beyond conventional schemes. Each environment is conceived as part of a unified system that interprets and communicates the living experience in a coherent way.

At the heart of this approach lies a pursuit of authenticity. Moving away from repeatable formats and standardized models, Park focuses on creating site-specific projects rooted in the listening and interpretation of context, as well as in the experience envisioned by the developer, operator, or brand. In this sense, what is often described as Italian touch is not a stylistic flourish, but a design sensitivity: a balance between memory and innovation, between restraint and perceptual intensity, between craftsmanship and attention to detail. It is an approach that merges design culture with the ability to translate complexity into authentic, tangible, and coherent spaces. This integrated and conscious vision of hospitality finds tangible expression in Park’s projects for Andermatt, beginning with La Vetta and La Forêt, where each space becomes an opportunity to reflect on how we inhabit the mountains today — between alpine roots and contemporary language.

In both projects developed for Andermatt Swiss Alps, La Vetta and La Forêt, the goal was to reinterpret the authentic spirit of the mountains through a contemporary lens. Rather than nostalgically reproducing alpine codes, the design pursues a conscious transformation: materials, forms, and atmospheres rooted in tradition are reimagined with lightness and precision, bringing new vitality to an imagery deeply connected to place. “We aimed to construct a narrative that keeps the alpine identity alive while speaking the language of the present,” explains Caterina Steiner. “We wanted the legacy of the mountains to become a living, expressive matter — not mere decoration.”

Wood, stone, and wrought iron — the foundational elements of alpine architecture — are reinterpreted in a contemporary way, not to deny their essence but to reveal new tactile and visual possibilities. Textured surfaces, pure volumes, and subtle colour accents shape warm and coherent environments where simplicity becomes a language of precision. Some furnishings have been custom-designed as a natural extension of the architectural concept: elements that share with the building the same proportions, compositional grammar, and material logic. In this way, every detail contributes to a unified narrative in which form and function merge in a balanced harmony.

Hospitality spaces are no longer limited to leisure — they have become hybrid environments where relaxation, work, and creativity coexist. “We wanted to design spaces capable of adapting to different rhythms and lifestyles,” says Steiner, “moving beyond the conventional idea of a holiday home. Bright living areas, intimate reading nooks, and workstations overlooking the landscape — each space encourages calm and focus without sacrificing comfort.” Technology is integrated discreetly, ensuring connectivity and well-being without breaking the aesthetic continuity of the project. In this balance between natural and artificial, intimacy and openness, lies the strength of a design that supports daily life without imposing itself.

The communal areas play a central role: not mere passageways, but places of connection and regeneration that define the overall experience. The spa, gym, and wellness zones are conceived as flexible, welcoming spaces that adapt to different moments of the day and to the needs of their users. Natural materials, calibrated lighting, and acoustic comfort create a calm and balanced atmosphere, where well-being arises from perceptual harmony rather than technical performance.

At the core of the project lies an ongoing dialogue with the client, built on a clear brief and shared values and objectives. “The narrative of Andermatt’s identity and the will to create an authentic yet contemporary experience were the starting points of a shared process,” explains Steiner. “The project is the result of this collaborative vision, where listening played a decisive role.” The collaboration between interior and product design — a hallmark of Park’s method — made it possible to combine diverse skills and perspectives, resulting in a collective and coherent project. In La Vetta and La Forêt, this synergy translates into an integrated vision of alpine hospitality, where local heritage meets contemporary design through material, light, and spatial storytelling. The contribution of product design, in particular, becomes a distinctive value: not only as a tool for aesthetic and functional control, but as a means of personalization. When the market does not offer solutions consistent with the story to be told, Park designs and produces them in-house — ensuring that every project and its experience feel more complete, authentic, and distinctive. These two projects not only interpret but also expand Park’s vision, offering a renewed idea of comfort and authenticity — suspended between roots and future.