International Schenographers 'Meeting, Corporate Schenography, Akademie der Künste, Stuttgart, November 17th-18th 2012. Lecture: Brand Architecture: The Cube by Electrolux - Salewa Headquarters', speaker Michele Rossi.
What is the relationship between architecture and schenography? And what are the useful scenographic elements in designing an architecture linked to a brand? Park Associati’s lecture deals with a story about the details that link the project to the representativeness of the brand.