The primary aim and goal of PARK ASSOCIATI, the architecture firm set up by Filippo Paglianiand Michele Rossi in 2000, is to constantly move beyond the compositional and
typological bounds of architecture; its projects draw on the kind of free and
open exchange of ideas characterising the work carried out by its partners and collaborators;they are based on stylistic-compositional input coming from context,
technological research and a combination of materials and methods; they are
structured around the handling of design complexity and always focus special
attention on the issues of sustainability and energy saving. Featuring a
constantly changing yet highly distinctive stylistic approach, PARK’s works are
aimed at constantly moving beyond the compositional and typological bounds of
architecture: by experimenting with different building scales and different
realms of design, they challenge building conventions and stand out on the
Italian and international cultural scene for their formal, technological and
functional innovation.Examples of these projects are the Nestlé
Headquarters in Assago, the restructuring of the “Serenissima” or “Gioiaotto”,
“The Cube by Electrolux” travelling restaurant, Salewa Headquarters in Bolzano
and the latest international stores for Brioni fashion company, all projects
that have helped build the firm’s reputation and are frequently published in
specialist magazines and invited to take part in leading national-international
architecture exhibitions.
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