PRICELESS MILANO is a temporary installation located on top of Palazzo
Beltrami in Piazza della Scala, Milan. This living unit designed entirely by PARK
Associati can be moved around and placed on top of existing buildings in striking
locations. It is also designed to be a sort of travelling gastronomic theatre,
a ‘Carro di Tespi’ (travelling theatrical company ), where leading chefs
from all over the world are invited to show off their skills on a rotational
basis at special cooking shows. The pavilion features a number of integrated features of varying degrees of complexity forming a sophisticated building programme that brings together architecture and interior design carefully created right down to the most minute detail. The aim was to create a distinctive but not over-imposing form that
confronts rather than collides with miscellaneous urban surroundings.
So PRICELESS MILANO is a temporary structure serving as a restaurant fitted out with an extremely flexible space that carefully adapts to the locations in which it is installed. The pavilion is open to the general public for bookings and can accommodate up to 24 seated guests around one single table (plus the restaurant staff) or, alternatively, 66 people standing for special events. This travelling restaurant concept has been developed
by MasterCard for EXPO 2015 and for the ‘EXPO in città’ project, the agency FourWard Events managing all the activities held in the pavilion with the patronage of the municipality of Milano, with the chosen
location being on the roof of Palazzo Beltrami, home of the Gallerie d’Italia
and Intesa Sanpaolo Museum Centre in Piazza della Scala. The 24
guests will be involved in an unique experience. For the occasion sliding walls
can be used to separate the kitchen area from the dining area. The table lifts
up to the ceiling and the space can be completely opened up. Window-doors providing
access to the outside terrace have been placed along the longest sides of the
dining area. The pavilion is covered with a perforated, press-formed, anodised aluminium skin in bronze/gold shades. The aluminium skin that rests on top of the restaurant units like a wing is held in position in the middle by 8 “invisible” supports. This “sail” is designed to protect the structure against solar radiation, also ensuring conditions on the terrace below are comfortable: its broken-wing shape creates an overall sense of lightness
and suspension. Saporiti Italia supplied all the furniture. Priceless Milano
will remain in Milan for the entire EXPO duration. Place reservations exclusively
online at http://pricelessdining.priceless.com
(Filippo Pagliani, Michele Rossi)
With the collaboration of
Banca Intesa San Paolo
Lorenzo Merloni (project leader)
Riccardo Guatta Cescone
Fabio Calciati (rendering)
Mirage Granito Ceramico
Vanity Fair "Vieni a cena sul tetto?"
May 7-13 2015
ICON "Una vela d'oro s'è posata su Milano"
Milano Design Restaurants "Milano Design Restaurants"
Platform "All you can eat, Priceless"
Summer 2015 2015
Le architetture provvisorie "Priceless Milano"
Milano Architettura "La città e l'Expo"
Compasses "Cook on a Hot Tin Roof"
Location: Milano, Piazza della Scala