La serenissima Office Building


LEED Gold Certified Building

This building, designed in 1962 for the Campari company by the Soncini brothers, is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. The new owner has decided to redesign the building respecting the original layout. The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces. Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance. At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment. Awards Rebuild Award 2013:third prize and special mention for 'Architecture Quality'. IQU Awards 2014:(Innovation and Urban Quality)first prize for category Architecture and City.

Park Associati
(Filippo Pagliani, Michele Rossi)

with  General Planning srl

Design Team
Marco Panzeri_Project Leader
Danilo Annoscia
Andrea Dalpasso
Davide Pojaga
Marco Siciliano
Paolo Uboldi
Fabio Calciati_Rendering

Site supervision,Structural,Mechanical and Electrical Engineering
General Planning, Milano
Giovanni Bonini
Loris Colombo
Walter Cola
Luca Dagrada
Franco Pesci
Paolo Rossanigo
Roberto Villa
Luigi Zinco

Artistic Site Supervision
Park Associati
Arch. Marco Panzeri

Project Management
ECHarris Built Asset Consultancy, Milano

Landscape Project
Marco Bay Architetto, Milano


LEED certification

Habitech Distretto Tecnologico Trentino S.c.a.r.l, Rovereto

Energy Certification
Arch. Azor Malpocher, Pinzolo (TN)

Fire Consultancy
General Planning, Milano

Safety Consultancy
PRO.JE.CO Engineering, Dalmine (BG)


General Contractor

Mangiavacchi e Pedercini, Milano

Mechanical and Electrical Installation
Furiga Impianti Spa, Besozzo (VA)

CNS Spa, Milano

Lazzaro Cappellini snc, Carugo (CO)



Zumtobel Lighting
Hanging luminary "Ibla", design by Park Associati
Philips Lighting

Elevator System

Fural Systeme in Metall Gmbh

A.G.C. Glass

Façade System

Metal Work
Ottone & Petterlin

Plasterboard and raised floor
Coliver Contract


Progetti e Concorsi 6 "Palazzo Campari hi-tech Park smonta l'involucro"
16-21 February 2009
Arc.Gate blog-spot "Via Turati refurbishment projekt, Park Associati"
July 2011
Dezeen "La Serenissima Office Building Refurbishment"
The Plan "L'anello di congiunzione dell'architettura high touch"
December 2012-January 2013 2012
Artribune "La Serenissima versione 2.1"
January 9th 2013
India Art and Design "Landmark reincarnate"
February 25th 2013 2013
Detail online "La Serenissima ristrutturazione edificio per uffici"
February 15th 2013 2013
Offices "La Serenissima Office Building"
Arqa "Restauracion de las oficinas de La Serenissima, Milan"
April 25, 2013 2013
CASAeCLIMA "Restyling in classe B per il 'Palazzo Campari' di Milano"
January 15 2013
Architettura ecosostenibile "Restyling del Palazzo Campari: cambiamenti anche a livello energetico"
March 13th 2012
competition online "La Serenissima Office Building"
January 9th 2013
Le capitali dell'architettura contemporanea. Milano "Park Associati. Riqualificazione dell'edificio per uffici La Serenissima (ex Campari)"
December 2012 2012
Architecture & Detail "La Serenissima"
September 2013
Piranesi "Ristrutturazione dell'edificio per uffici La Serenissima"
summer 2013
Beyond "Refurbishment of La Serenissima Office Building"
Il giornale dell'Architettura "L'edificio nero brinda a una nuova vita"
fall 2013
Tuttomilano "Un bel modello di restyling"
october 10 2013
L'industria delle costruzioni "La Serenissima edificio per uffici a Milano"
November-December 2013
A+D+M "Evocative requalification"
April 2014
Architettura in Acciaio "Edificio La Serenissima, Milano"
November 2014
Sustainable Architecture "La Serenissima, Park Associati"
Summer 2015
Detail "Office Building in Milan"
Park Times "La Serenissima"
December 2017
Office Building
Location: Milan, Italy
Client: Morgan Stanley S.g.r.
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